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Scotia-Bud

Ideated, prototyped, and pitched Scotia-Bud, a fully personalized dashboard providing seniors with an easy way to access their frequently used online banking features. Successfully decluttered and simplified messy websites to eliminate the need for excessive web navigation and other challenges contributing to the digital divide that seniors face.

The Challenge

Although seniors have the highest household wealth figure of any age group, they are barred from the world of online banking because the digital space is simply not designed for seniors.

The Solution

Scotia-Bud is a fully personalized dashboard that serves as a one-stop-shop helping seniors access their frequently used online banking features. Scotia-Bud’s simple design combats the digital divide causing stress amongst seniors.

Design Highlights

Human Centric

Scotia-Bud’s custom layout is configured to the user's specific online banking needs, and easily adjustable.

Completed in 36 Hours

Brought the idea to life in the form of a prototype and minimal viable product in just 2 days.

Brand Consistency

Scotia-Bud is consistent with Scotiabank's brand, allowing convenient integration.

User Flow

Scotia-Bud User Flow

Final Product

Key Contributions

Pitch

Details coming soon!

Prototype

Details coming soon!

User Research

Details coming soon!

Project Ideation

Details coming soon!

Reflection & Takeaways

My main takeaway is the number of items I must pay attention to when designing for seniors, including the following:
 

  1. Interactions & Swiping Elements: due to health conditions, seniors may struggle with a simple swipe gesture on a smartphone. Therefore, it is helpful to consider using fixed buttons and avoid scrollbars when possible. 

  2. Colour contrast: with vision loss, seniors may struggle with distinguishing the foreground from the background. Therefore, the colour difference between them should be significant. WebAim is a good website to check whether a colour scheme meets accessibility guidelines.

  3. Typography: again, with vision loss, text should be large and easily readable. I learned that a good rule-of-thumb is to keep text larger than 14 pt.

  4. Forgiveness of the interface: due to memory issues, the interface should not require too much memorization or thinking in order to perform an action. In fact, this dashboard places all its interactive elements on one-screen in order to enable simple navigation

  5. Button sizes: due to dexterity issues vision impairments, and more, buttons be difficult to press for seniors. The target areas of the buttons and the spacing between every button should be large. 

  6. Assumptions: it is important to avoid any assumptions such as the user knowing what a certain icon means. Thus, it is safe to avoid using too many icons, or always label them with text if possible. Also, alt text is helpful for users with vision impairment.